Summary
Learn how to shift from creating interest to creating doubt to close sales, especially in insurance. Understand risk and protect futures.
One of the best ways to improve a sales conversation…
is by creating interest.
Helping people see value.
Helping them see opportunity.
Helping them see a better way.
But honestly…
that doesn’t always work.
Because some people are comfortable.
Some people are status quo.
They think what they have is “good enough.”
And sometimes…
they think we’re just trying to sell them something.
That’s when you have to stop creating interest…
and start creating doubt.
Not fear.
Not pressure.
Awareness.
This happens all the time with minimum liability coverage.
People will say:
“I’m good.”
“I’ve got coverage.”
“I’ve never had a problem.”